Stopped chasing traffic. Started chasing revenue.

Ponoko had traffic, but it wasn't turning into sales. The content strategy wasn't targeting the searches that lead to conversions. Not every visitor is a buyer, and the existing approach wasn't making that distinction.

We directed content strategy and built landing pages targeting high-intent searches, the ones where someone finding you is most likely to buy. We deprioritised the broad, low-intent traffic that looks good on a chart but doesn't move the needle.

Revenue grew. The work focused on what actually mattered to the bottom line.