The LinkedIn settings quietly spending your budget
There are three common leaks: audience expansion, the Audience Network, and targeting polluted by consulting-firm employees. Most accounts have at least one, and closing each takes minutes once you know where to look.
LinkedIn's defaults are set up to serve LinkedIn's revenue. Audience expansion gets switched on without asking, the Audience Network is opt-out, and the targeting you built carefully fills up with consultants researching your industry rather than buyers in it - we've written about that one.
This checklist closes the leaks. It's drawn from the same account hygiene we run inside our LinkedIn Ads service, where precision is the whole reason the channel is worth its prices.
LinkedIn CPCs are high enough that these leaks show up in your monthly spend.
What's inside
- The default settings to check today - audience expansion, Audience Network, and where each hides
- A ready-to-import consulting-firm exclusion list to stop agency and consultancy employees eating your impressions
- The audience-hygiene routine we run monthly on managed accounts
- A one-page 'is this lead real' definition worksheet to align sales and marketing
Want the whole account run this way?
LinkedIn featured our client work as an official customer story. We know the platform.