Score your own Google Ads account in an hour
Twenty checks we run on every account we take over - conversion counting, brand separation, budget leaks, automation signals. Score it honestly and you'll know whether your account has a problem.
Every account we've ever inherited failed at least three of these checks. Most were paying for the failures monthly without knowing which line of the invoice it was hiding in.
This is the checklist version of the audit behind our Google Ads work. It starts where we start - whether your conversion tracking counts anything worth optimising toward - because every other answer depends on that one.
You don't need us to run it, which is rather the point. If the score comes back healthy, you've bought yourself peace of mind for the cost of an email address.
What's inside
- 20 pass/fail checks in the order we actually run them, tracking first
- Plain-English notes on why each check matters and what failing it costs
- A scoring guide - what different totals usually mean, and what to fix first
- The questions to ask your agency if you don't run the account yourself
Scored badly?
That's fixable, and usually faster than you'd think.